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Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

Subaru BRZ Concept STI teases production BRZ at L.A.

Subaru BRZ Concept STI at the Los Angeles Auto Show The Subaru BRZ (and for that matter its sibling, the Toyota FT-86) has been floating around in one form or another as a concept for years. And at Los Angeles we get treated to yet another ‘Concept’ version – the Subaru BRZ Concept STI. Which does seem a bit odd; after all, the production version of the BRZ is scheduled to arrive later this month at the Tokyo Motor Show, and we know from the teaser shots Subaru sent us of the production BRZ that there are changes from this Concept.

Porsche 911 GT3 R Hybrid race car revealed

Porsche will bring its latest hybrid know-how to the racetrack in the form of the new 911 GT3 R Hybrid, revealed here for the first time prior to a planned public premiere at the Geneva auto show in early March. Developed by a team of engineers at Porsche's Weissach R&D center, Porsche plans for the stripped-out race car to act as a rolling laboratory. The German carmaker wants to explore the potential of hybrid drivetrains in a racing environment before an expected announcement that it will return to the 24 Hours of Le Mans in a factory capacity, perhaps in 2012, with a race car boasting technology based on that used in the 911 GT3 R Hybrid.