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Eterniti Hemera: The tease continues

Eterniti Hemera - the first image You may remember that we ran a story a few weeks ago about a mysterious ‘new’ luxury SUV from a new car company – the Eterniti Hemera. Well, they’re back with a bit more of a drip-feed of information as the debut of their first car – which they dub “… the world’s first Super-SUV” – grows closer. We’d speculated that Eterniti wasn’t a car maker but was instead an after-market customiser; simply taking an existing car and making it ‘special’.

Who's Where: Satoshi Wada to open independent design studio

Satoshi Wada, former Senior Designer at Audi AG and Nissan Design Japan, is set to open his own design studio. Called SWdesign TOKYO, his ambitious plan follows on from a growing line of design managers who have left successful OEMs to establish their own design practices. Wada, who resigned from Audi AG in Ingolstadt earlier this month, told CDN he is aiming "to create a new vision with my own independent design studio in Tokyo".

Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.