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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Holden Calais unveiled, previews Chevrolet SS

General Motors' Australian subsidiary, Holden, has revealed its new VF series Calais -- the rear-wheel-drive sedan that in top-of-the-line, V8-powered, left-hand-drive form -- will be exported to North America and sold as the Chevrolet SS. The new Calais sits at the top of what Holden describes as an “extensively upgraded Commodore” range, with right-hand-drive Australian sales set to get underway in June. The Holden Commodore and its more luxurious Calais derivative have underpinned General Motors' sales in Australia since its introduction in 1978.

Bentley & Audi to share new V8 – the end of the W12?

The Bentley Continental GT V8 will share an engine with Audi When we reported on the reveal of the new 2011 Bentley Continental GT, we noted that Bentley had plans to launch a V8 version  of the Conti sometime next year. What we didn’t get was too much information from Bentley on the new V8, except the little nugget that the V8 going in to the Bentley would be Audi sourced. Which makes sense.