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Toyota goes on offensive, seeks 100 percent owner response to recall notice

Toyota Motor Corp., spurred by criticism that previous recalls failed to prompt enough owners to seek fixes, hopes to distribute mailings this week to the 2.3 million owners targeted in a January recall. Toyota says it will be vigilant in reaching each of the affected customers and hopes to have all repairs done within 90 days. The goal was outlined today as the automaker detailed its strategy for eliminating the possibility of unintended acceleration in the eight Toyota-brand models that were the focus of a Jan.

Aptera hits a speed bump

While the streamlined, electric two-seat Aptera 2e may be one of the most efficient cars ever designed, the process of getting it to market is becoming a little less efficient. Original plans had the 2e going on sale this year, but the company said on Wednesday that the car will be available to consumers starting in 2010. No specific date was set.

Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.