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Mercedes-Benz's 'invisible' car stunt [w/video]

Mercedes-Benz has crafted a clever publicity stunt in and around Hamburg as part of its campaign to promote its zero-emission B-Class F-Cell car. The Stuttgart-based carmaker showed off its redesigned hydrogen fuel cell technology by sending out what appears at first glance to be an invisible car, aimed to highlight the automaker's point that the car is 'invisible to the environment'. Mercedes-Benz recorded reactions from passersby to create a 90-second online viral featuring an explanation of how the effect was created using LED lights and cameras.

McLaren denies Ron Dennis demotion rumors

McLaren has denied reports that boss Ron Dennis is being demoted in the wake of the automotive division he heads losing money. Germany's Auto Motor und Sport broke the news this week that Dennis could be demoted. He is known for shaping McLaren into a motorsports powerhouse, and has spearheaded its automotive division since 2009.

Michelin Challenge Design 2007: The not so ugly truth about rising vehicle safety standards

Can cars be safe and beautiful at the same time? That may not have been the case a few decades ago when automakers were forced to hang those big, ugly so-called federal bumpers off the ends of their vehicles.  With vehicle safety standards on the rise around the globe are designers today feeling a little '70s deja vu when it comes to meeting the challenges of making cars safe as well as more fuel efficient? "(Back then) we said it was the end of automotive styling," says Patrick Le Quement, senior vice president for corporate design at Renault and one of the world's most influential automotive designers.