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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2013 Dodge Viper testing is under way

Dodge boss Ralph Gilles made an interesting comment at the Chicago auto show. Dressed in a black blazer and a “made in Detroit” T-shirt, he cracked, "My Dodge Viper is in training for the supercar Olympics. It's gone for a couple of years." That's more than a glib comment.

Redesigned 2013 Chevrolet Malibu costs $23,150

The redesigned 2013 Chevrolet Malibu sedan carries a base sticker price of $23,150 including shipping charges. That is a $280 increase over the previous-generation 2012 model. The 2013 Malibu will be offered in four trim levels: LS, LT, Eco and LTZ.