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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Tesco to sell Used Cars

Tesco to sell Used cars Last time we looked, Tesco had broken the £1 billion a week sales barrier. It accounts for something daft like one pound in seven spent in the UK. And we worry about Murdoch?

New BMW 760i sneaks out in Europe

BMW 760i in standard and long wheelbase versions has been announced. With the New York Motor Show going on across the pond, all eyes are on the Big Apple for the latest car news, but BMW has chosen today to launch what appears to be a car that won’t be going to the USA – The BMW 760i. Many of us wondered if BMW would give up on their V12 now the world is turning against seemingly profligate cars.