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Jaguar Land Rover China: New brand and new models

Jaguar Land Rover - new models and brand with Chery JV in China It’s been clear for some time that Jaguar Land Rover are eager to cement a joint venture (JV) with a Chinese car maker so they can have a beachhead in to China’s rapidly growing car market. And that JLR JV seems almost certain to be with Chery. Part of the deal for Western car companies seeking to do business in China is not just a partnership with a Chinese company, but a sharing of technology and a range of cars badged up with the Chinese partner company’s brand.

Volkswagen Touareg Facelift heading for Beijing Motor Show

The Volkswagen Touareg (pictured) with its 2015 nip and tuck It’s almost four years since the latest VW Touareg was revealed – and a year since VW introduced and R Line version of the Touareg - and now it’s time for a bit of a nip and tuck for VW’s largest SUV. Heading for the Beijing Motor SHow next week is a facelift for the Touareg which combines small cosmetic tweaks with some new technology to bring the Touareg up to date. A new front bumper and new bi-xenon headlights give the nose a new look, and a new back bumper, diffuser and LE fogs tweak the back.

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.