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Fiat chief tours Chrysler headquarters
Tue, 27 Jan 2009Fiat S.p.A. CEO Sergio Marchionne and a team of Fiat senior executives visited Chrysler LLC headquarters in Auburn Hills, Mich., on Saturday morning, according to a letter to Chrysler employees from CEO Bob Nardelli. The Fiat team visited a display of vehicles in Chrysler's design dome and met with Nardelli; Tom LaSorda, co-president; Frank Klegon, executive vice president of product development; Frank Ewasyshyn, executive vice president of manufacturing, and other executives.
Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup
Mon, 05 Oct 2009Chrysler Group has created a new brand called Ram for its trucks and named its top designer, Ralph Gilles, as CEO of Dodge cars. The new structure overhauls a setup announced in June as the automaker emerged from bankruptcy in an alliance with Fiat S.p.A. Michael Accavitti, who had led the Dodge brand, has "resigned to pursue other interests," the company said in a statement.
BMW launches ad campaign to combat texting while driving
Fri, 03 Jun 2011We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.