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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Lotus at 2009 Frankfurt motor show

By Tom Sharpe First Official Pictures 18 September 2009 13:55 Formula One won't be the only place that race fans will get the opportunity to cheer on Lotus in 2010, thanks to the Evora Type 124 Endurance Racecar. Unveiled at the 2009 Frankfurt motor show in full FIA-spec, the Type 124 signals the Norfolk-based company's return to sports car racing. First, the basics.

Mazda 3 hatchback (2013) at Frankfurt motor show

The Mazda 3 is back: lighter, more eco-friendly and supposedly better to drive than ever, promises Mazda. Brought up-to-date with Mazda’s new ‘Kodo’ design style from the 6 saloon and CX-5 crossover, the new Mazda 3 is a handsome hatchback, and boasts a far superior cabin to its predecessor. Is that enough to shoehorn buyers out of the VW Golf and Ford Focus? Get the full CAR story here.