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Driven: Lexus IS-F

The Lexus IS-F is a significant new design for one core reason: it introduces a performance sub-brand parallel to that of the M-cars from BMW, AMG from Mercedes-Benz, and the S and RS sub-brands from Audi. This then is Lexus making a logical next step to further encroach on the established German premium brands. BMW originated the premium brands' performance sub-brand with the 'M for Motorsport' M3 of 1986 (the M1 supercar of 1978 preceded that, but was a singular model, not a performance derivative).

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.

What's New: July 2004

Audi A3 Sportback With the A3 Sportback, Audi is seeking to define a new segment in the premium compact class, combining the sporting elegance of a coup? and the versatility of a five-door vehicle, with sophisticated technology and well-defined driving dynamics. The Sportback features four and six-cylinder engines developing up to 184 kW (250 bhp), front-wheel or quattro permanent four-wheel drive and optonal DSG transmission.