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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

VW Concept BlueSport at Detroit auto show 2009

By Tim Pollard Motor Shows 12 January 2009 05:29 CAR's been tipping it for ages, but today we finally saw the first proof of VW's ambitions to build a Lotus Elise-style back-to-basics roadster. The Concept BlueSport is a mid-engined sports car with the emphasis firmly on the lack of frills – to the benefit of performance, handling and the car's environmental credentials. The BlueSport is compact at just 3999mm long and that mid-mounted engine keeps weight distribution even-Stevens at 45:55.

Saab to get BMW turbocharged engines in 2012

Saab Automobile and BMW AG announced an agreement Wednesday that will supply engines for Saab's next-generation 9-3. Under the agreement, BMW will provide Saab with four-cylinder 1.6-liter turbocharged gasoline engines starting in 2012. The engines will be adapted to meet Saab's specific requirements.