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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
Formula One: Ferrari's Montezemolo to run for Italian presidency?
Thu, 22 Dec 2011Ferrari boss Luca di Montezemolo has stirred the pot in Italy with reports saying he will run for the Italian presidency in 2013, but Montezemolo himself has denied tales of his presidential ambitions. Montezemolo has made it known that he wants to see economic and structural reform in his homeland. The Italian also has repeatedly hinted at his political yearnings.
2013 Ford Mondeo debuts on Thursday – but is it time for a name change?
Tue, 04 Sep 2012Ford will reveal the new Mondeo on Thursday at the ‘Go Further’ event in Amsterdam as well as news of major product acceleration. We saw the first photo of the new Ford Mondeo back in January, shortly after Ford revealed its North American sibling – the Ford Fusion – at the Detroit Motor Show. At that time, especially as the Fusion had already been properly revealed, we assumed the new Mondeo would debut at Geneva in the Spring, but it didn’t.
