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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

New MG3 caught on video in Spain

The MG3 – MG’s new supermini – has been caught testing in Spain ahead of a launch in the UK in early 2013. MG doesn’t offer a great deal of choice for car buyers at the moment, but the MG range is set to expand in 2013 with the addition of the MG3 supermini. The MG3 is already on sale in China, but MG are busy giving the MG3 a bit of a makeover to suit European markets, and a trio of UK plate MG3s have been caught out testing in Spain ahead of a UK launch at the start of the New Year.

Volvo creates Inflatable Child Seat

Volvo is a brand famously associated with safety, so let’s hope its latest effort doesn’t turn out to be a load of hot air: the Swedish brand has come up with a concept for an inflatable children’s car seat. Called the Volvo Inflatable Child Seat Concept, this does exactly what it says on the tin – it’s a child seat that instead of being made of rigid material can be deflated and folded away for easy carriage when not required. On Bing: see pictures of the Volvo Inflatable Child Seat Concept Find out how much a used Volvo costs on Auto Trader Noting that “children’s car seats are historically bulky, hard to move and tedious to mount,” Volvo says its new rear-facing inflatable alternative weighs just 5kg – half the weight of an equivalent conventional model.