Polaris Switchback 2013 Ex Valve 6020312e on 2040-parts.com

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Fiat unveils new 900cc TwinAir two-cylinder engine

Fiats of old used to feature noisy two-cylinders with a fetish for overheating, yet the Italians are at it again, this week releasing details of their new TwinAir two-cylinder 900cc engines. You can see how it works in our video below. The new engines, the first in a series of two-cylinders by the Italians, are designed to trump all other downsizing efforts. Headline figures from the 83bhp twin are 23% more power than the regular 1.2 four-pot and the same as a 1.4 16v - yet with 30% less consumption.

New Car Sales Increase Again

NEW registrations in July 2014 totalled 172,907 - a 6.6% rise on the July 2013 figure, the Society of Motor Manufacturers and Traders (SMMT) said. The latest figures took the year-so-far total to 1,460,172 - a 10.1% rise on the January-July 2013 total. As a result, the SMMT has now upwardly revised its prediction for sales for the whole of 2014, forecasting that a total of 2.45 million could be reached.