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Volvo outlines strategy for U.S. revival

Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.

Toyota powering its US headquarters with Hydrogen Fuel Cell

Toyota’s Hydrogen Fuel Cell power supply at their US HQ It’s been a pipe dream for a long time; harness the planet’s plentiful supplies of hydrogen to produce power. That’s getting a lot closer with a number of hydrogen fuel cell cars coming to the real car market in the next few years, and no doubt as part of their mission to convince the world that hydrogen is the future, Toyota are demonstrating the potential by using a hydrogen fuel cell to produce power at their US HQ. Toyota has installed a 1.1 megawatt stationary fuel cell at its Los Angeles HQ which is capable of producing half its power needs during the heavy-load summer period.

Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.