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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Kia announces new concept to debut in Frankfurt

Kia will unveil a new B-segment concept at next month's Frankfurt motor show, following from the similarly sized recent Provo and CUB concepts. The unnamed concept, previewed in two renders, is said to feature a mix of contrasting materials inside the compact car and has been designed in Europe to suit European tastes and expectations. The interior render shows a one-piece seat base for driver and passenger, pierced by a pair of braces that support the IP.

Diesel-powered Audi A3 Sportback TDI coming to America in 2015

The Audi A3 family has another America-bound variant: the automaker announced at the New York auto show that a diesel-powered Audi A3 Sportback TDI will go on sale here in 2015. Previously, we were told that the plug-in hybrid version of the vehicle -- the so-called Audi A3 Sportback e-tron -- would be the only one to make it to American markets. According Audi, it was enthusiast demand that spurred the change.