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Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

Ford Tourneo Custom Concept

Ford is set to unveil its eight-seater Tourneo Custom Concept at next month's Geneva motor show, previewing new features that will give the vehicle car-like appeal. Ford designers have given the commercial vehicle the character of the company's Kinetic Design passenger car range, emphasizing movement, including a trapezoidal grille, a strong and muscular shoulder line, prominent wheel lips and a DLO with distinguishing kicks at the rear of each element. "We set out to create a design with clean, futuristic lines and with a real sense of occasion," explains Paul Campbell, chief designer, Ford of Europe.

Seat Announces Hot New Leon Pairing

SPANISH car maker Seat has announced details of two hot hatch versions of its popular new Leon model. The Leon Cupra and Cupra 280 variants boast 265 and 280 horsepower respectively, while the latter assumes the status of the most powerful Seat to date. Both are positioned above the current FR trim level.