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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Chevrolet to pull out of Europe

General Motors is ‘strengthening’ its ‘European brand strategy’ by pulling Chevrolet out of mainstream markets in Western and Eastern Europe. This is ‘largely due to a challenging business model and the difficult economic situation’ – but does not mean that Chevrolet is set to disappear entirely. On Bing: see pictures of European Chevrolets Find out how much a used Chevrolet costs on Auto Trader Instead, Chevrolet ‘tailor its presence’ by offering only select ‘iconic’ vehicles from the marque’s global portfolio.

Faster Cat: Arden tunes the Jaguar XKR 75

Jaguar celebrated its 75th anniversary with a number of special models, including the fleet-footed XKR 75. And a British tuner is goosing this lithe coupe even more. Arden boosts output to 580 hp and 531 lb-ft of twist, while bolting on a high-performance exhaust system and sport catalysts.