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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Dodge Avenger

The 2011 Dodge Avenger has allegedly been reengineered from the ground up. But in terms of styling, you’d be hard pressed to spot the difference. Dodge says that it has imparted a plethora of changes to the mid-sized sedan, with the exterior gaining cleaner and more aggressive lines.

The big prize awaits on the Autoweek America Adventure

It is the last morning of the Autoweek America Adventure, as I write this. Our traveling circus heads toward the big top in an hour or so, and we should be in Las Vegas before noon. There is anticipation in the air, unlike other rallies I've attended, as this one has a significant main prize: a 2011 Mopar Charger will be given to one lucky contestant on the stage at the Specialty Equipment Market Association convention.