Porsche Lemmerz Steel Wheel Swb 911 912 1967 Dated 2/67 on 2040-parts.com

Denza confirmed as brand name for Daimler BYD joint venture

Denza - the JV brand of BYD and Daimler The joint venture between Mercedes (Daimler) and BYD in China is to market cars under the Denza brand. It seems to have taken a very long time for the partnership between Mercedes Benz’ parent company Daimler and China’s BYD to come up with product or even a name. Well, they’ve managed the name although we’re still not too sure what exactly they’ll be flogging.

Peugeot 308 Millesim 200 launched

The Peugeot 308 Millesim Car makers love to bang on about anniversaries. It gives them something to hold on to in a world which is beginning to be dominated by car makers with no history. Actually, that’s a bit harsh.

End of the road for Mercury

Mercury has stood for hot-rodding, performance, style and even feminine appeal during various points in its 72-year history. But ultimately, the failure to stand alone in the Ford Motor Co.'s family of brands spelled its demise. Mercury, a brand founded by company scion Edsel Ford, will be shuttered as Ford concentrates its efforts on the core Ford brand and luxury-level Lincolns.