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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Fiat, Magna, investment firm are three finalists to buy Opel

Italian automaker Fiat, Canadian parts maker Magna International and Belgian investment firm RHJ International look to be the final three bidders for General Motors' Opel subsidiary. Fiat has confirmed that it put in a bid for Opel. Final bids for Opel were due Wednesday evening.

CDN – Opel/Vauxhall Interactive Design Competition deadline extended

The deadline for the 2012 Car Design News – Opel/Vauxhall Interactive Design Competition has been extended until midnight (00:00 GMT) Friday 11 May. Mark Adams, Vice President Opel/Vauxhall Design, announced the news in a video message to all entrants, in which he reiterated the brief – to design the Opel/Vauxhall Ampera of the year 2020. All students must submit both an exterior and interior design to be eligible to win paid internships within GM Europe, Opel/Vauxhall's parent company.