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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Meguiar's condition improves to stable

Avid car collector and TV host Barry Meguiar is in stable condition and his health is improving, according to a statement from Meguiar's Inc., the car-care-products company that bears his family name. Meguiar, 67, was hospitalized in Monterey, Calif., last weekend while attending the Pebble Beach Concours d'Elegance, and on Wednesday, his condition was reported as serious. The company statement, released on Thursday afternoon, said Meguiar had contracted an undiagnosed virus recently while recording his TV show, "Car Crazy," outside the United States.

£5000 electric car grants to cut a quarter off EV price

British motorists will qualify for grants lopping a quarter off the price of electric, plug-in hybrid and hydrogen cars – up to a maximum of £5000 discount – the Government confirmed this week. The Office for Low Emissions Vehicles, which launched six months ago, said the new grants would come into force from January 2011 as part of a £230 million low-carbon car incentive programme. Car buyers will qualify for the Plug-In Car Grant from an approved list of low-carbon cars.