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Chrysler announces employee pricing, $6,000 rebates

Chrysler LLC, reeling from plunging U.S. sales and bulging inventories, will offer all customers the same prices paid by employees and boost rebates to as much as $6,000. The program, called "Employee Pricing Plus Plus," begins Monday on Jeep, Dodge and Chrysler models.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Opening day auction results from Monterey

In results gathered by Hagerty Insurance, $5.8 million worth of cars, trucks and motorcycles were sold Thursday at auctions on the Monterey Peninsula. A total of 190 of 323 lots were sold, for a sell-through rate of 59 percent. The average selling price was $30,511.