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Shoppers hit the mall, test-drive a Fiat

The showroom for Indiana's first Fiat dealership sits next to a Johnny Rockets restaurant and across from the children's play area in the Greenwood Park Mall in Reenwood, Ind. O'Brien Fiat's indoor Fiat Studio surprised passer-by Kyle Roberts of Franklin, Ind.: "I haven't really seen a car dealership in a mall before," says Roberts, who went into the store with his wife, Mandy, to look at the four Fiat 500s on display. Would Roberts consider buying one of the cars?

BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Range Rover Evoque gets cheaper in USA

Land Rover has introduced a new entry-level Range Rover Evoque for the US with fewer toys and a lower price tag. It’s quite hard to believe that the USA has taken to the Range Rover Evoque considering their love for full size SUVs and their general feeling of unease about the reliability of Land Rover’s products. But take to the Evoque they have, although perhaps not quite in the numbers Land Rover would like.