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Who's Where: Kevin Rice becomes Mazda Europe’s design director as Peter Birtwhistle retires

Mazda Europe has a new design director. Effective 1 September, Kevin Rice will succeed Peter Birtwhistle, who retires from the post of chief designer, bringing to an end a 26-year career with Mazda. Following graduation from Coventry University's transport design course, Rice, 50, began his professional career at Opel in 1986.

Ford to launch 25 new models in Europe in next 5 years

The new Ford S-mAx (pictured) is just one of 25 new Fords heading for Europe Ford of Europe has had a miserable time of late, with the European market in disarray as the Eurozone crisis continues to rumble and car buyers on the continent shy away from big ticket purchases. But, just as they did in the US, Ford are making plans to cash-in when the Eurozone economy improves in the coming years (not that that’s an absolute given) and are going to ready with a raft of new models to tempt mainstream buyers when economies start to grow and car finance becomes a realistic option for more once again. Barb Samardzich, Ford’s head of product development in Europe, says Ford are planning to make their portfolio of products the best ever in anticipation of a recovery, with a huge 25 new models launching over the next five years, and they will be additions to the Ford line-up or new generations, not variants.

Car Sales On The Rise But Buyers Seek To Pay Less

LATEST industry data has shown that car buying is on the increase, however budget-savvy prospective buyers want to pay less for their new wheels. Data from Sainsbury's Bank has revealed that as many as 18% of adults are looking to buy a new car in the months up to and including February 2014. And while this is a healthy 28% increase on those who planned purchases in the last six months, those now thinking about buying are likely to pay averages out at £9,934, which is 3.5% down on the figure for the last six months.