Proform Dial Indicators 66829 on 2040-parts.com

Red Bull race in L.A. draws 111,000

No one really knows the precise makeup of the stuff that fills those ubiquitous Red Bull energy drink cans, but the compelling mixture seems to make people accomplish extraordinary things. For instance, on Saturday in Los Angeles, it got the city to shut down a long stretch of Grand Avenue and part of 5th Street for the wacky and spectacular Red Bull Soapbox Race Los Angeles. These events have been held regularly since the inaugural race in Belgium in 2000.

Tunnels get F1 ace Räikkönen buzzing

FERRARI's Formula One aces Fernando Alonso and Kimi Räikkönen put pleasure before business at the Belgian Grand Prix weekend, taking to a specially-made track in a hyper-exclusive 458 Speciale in a test of driving excitement. The stars travelled down the road from the famous Spa circuit to an event hosted by Shell, Ferrari's fuels and lubricants partner, where a 1.2km circuit built for excitement had been put together, featuring a tunnel full of laser lighting, a simulated winter corner with authentic whirling snow, and an F1-style starting grid. The tunnel flicked Kimi's switch more than any other part of the track, with the telemetry showing a spike in excitement levels as he hit the power through the multi-coloured lasers and smoke.

The new Mercedes-Benz CLA Super Bowl spot

It takes a certain kind of chutzpah for a German company that supplied the Nazi war machine to use a track that features the line, “I rode a tank / Held a general's rank / When the Blitzkrieg raged / And the bodies stank.” Apparently, Mercedes-Benz has exactly that sort of chutzpah. The premise, of course, is that you don't have to sell your soul to afford the company's stylish new CLA. That for under 30 grand, you too can dance with Usher, be pulled into red-carpet photographs with Kate Upton, and compete in Formula 1 races.