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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

VW Touran Facelift (2010) announced

The 2010 VW Touran Facelift The Leipzig Motor Show starts this weekend, and we already know that a number of German car makers are going to debut new models. BMW are showing the new 5 Series Touring and Audi are going to show of the facelifted TT. And now we know that Volkswagen are going to treat us to a facelifted version of its people-carrying box with windows – the VW Touran.

Ford to sell two concepts at auction

Amongst the numerous one-off concept cars and rare historic vehicles set to be auctioned off at the forthcoming RM Auctions sale in Monterey, California, Ford has contributed two of its own unique concept cars to be sold. All proceeds of the sale will go to the Juvenile Diabetes Research Foundation (JDRF) charity. The race-inspired 2005 Ford Shelby GR-1 concept and the 2001 Thunderbird Sports Roadster concept will be presented by the world's largest collector car auction house on August 19th in California as part of its Monterey sale. It is believed that the 2001 Shelby will sell for between $150,000 and $200,000 while the 2001 Thunderbird concept will fetch between $125,000–$175,000. There will be no reserve on the cars.