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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Volvo offers 250 Polestar Limited Edition C30s for U.S.

The 2013 Volvo C30 Polestar Limited Edition will be available in the United States in limited numbers for a sticker price of $32,445, including $895 in destination. The 2.5-liter five-cylinder engine receives an upgrade of 23 hp and 37 lb-ft of torque, leading to a total output of 250 hp and 273 lb-ft. Volvo says the power boost comes from increasing airflow into the combustion chambers and advancing spark timing.