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Chill out: coolest truck ever made of ice

Just as humans find it difficult getting out of bed on a cold morning, cars often don’t like starting when temperatures are below freezing. Not only is there more pressure on car batteries in the winter as we rely on them for heating and lighting, but they also struggle to hold their charge. So, in a bid to prove that their batteries are unbeatable in the cold, a Canadian company has built a pick-up truck out of ice.

Bugatti Veyron sold out. Well, sort of.

Last Bugatti Veyron Sold The Bugatti Veyron was never supposed to be a ‘forever’ car. It was, from the very beginning, sold as a Limited Edition of 300 cars. And now that 300 cars has been reached with the sale to a European customer of the last Bugatti Veyron Coupe.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.