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Bentley SUV (Bentley Falcon) to get completely new design – EXP 9 F scrapped

Car & Driver are reporting that Bentley’s new Design chief - Luc Donckerwolke – is scrapping the Bentley SUV Concept and starting again. Despite the less than friendly response to the Bentley SUV, Bentley went on to show it at both the Beijing Motor Show and Pebble Beach but made it clear that the SUV was just a concept; a work in progress. But the arrival of Luc Donckerwolke as Bentley’s Chief Designer appears to have signalled the end of the EXP 9 F concept completely, with Car and Driver reporting that Donckerwolke isn’t overseeing a tinkering with the EXP 9 F Concept, but is scrapping it altogether.

Big car day in horse country at the Keeneland Concours d'Elegance

With a concours sprawling over the lush grounds of the Keeneland Race Course, there was almost too much to see. Attendance, at 6,000, was up again this year; there was a record number of entries, and attendees could park their rides in car corrals that surrounded the show grounds. "To drive up in your Cobra, Mustang or Mini and then nose up 10 feet from a Duesenberg or a Bugatti is pretty cool," said Tom Jones, event chairman.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.