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New fuel-economy labels will baffle buyers, survey says
Wed, 06 Oct 2010A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Tesla Roadster Sport announced
Sun, 11 Jan 2009The Tesla Roadster Sport will be available from the summer, for around €112K, and claims a 0-60 time of 3.7 seconds, a 0.2 improvement on the existing Tesla Roadster. The extra power comes from fiddling with the stator in the motor and an increased winding density for less resistance (I’m sure that must make sense if you understand Electric Motors – I’m still stuck on the internal combustion engine – must keep up!). The Tesla Roadster Sport also gets Yokohama Ultra High Performance tyres and some suspension tweaks.
