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Toyota sets 2010 Prius price at $22,750

The redesigned 2010 Prius hybrid goes on sale in late May at a base price of $22,750, including freight. Later this year, a stripped-down base model will go on sale for $21,750, including shipping. The third-generation Prius comes with a 1.8-liter four-cylinder engine producing 98 hp.

VW e-Golf & e-Up! electric cars Frankfurt debut

The VW e-Golf & e-Up! electric cars (pictured) will debut at Frankfurt. Electric cars may be a niche market, but that hasn’t stopped car makers trying to take a piece of whatever action there is, especially as governments around the world are subsidising EVs and and their zero emissions at point of use will help (as long as they sell any) their average CO2 levels.

BMW i8 fetching 50% premiums in UK market

The BMW i8 (pictured) is commanding a 50% premium The simple rules of a capitalist market is that supply and demand dictate price. Which is why BMW’s i8 hybrid supercar is fetching premiums of up to 50 per cent. With the entire i8 supply sold out for the next year, those with deep enough pockets – and a compelling desire for an i8 – are turning to i8 owners who have already taken delivery and making them offer they can’t refuse.