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The Designers Pt2 – Moray Callum, Ford

Car Design News launched its first ever Car Design Review yearbook at the Geneva motor show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Moray CallumRole VP design, Ford Motor CompanyAge, nationality 55, ScottishLocation Michigan, USAEducation Napier University, Scotland & RCA "The announcement of my promotion [taking over from J Mays in Ford's top design job] was made towards the end of the year so it's still sinking in.

MINI Countryman Review & Road Test: MINI Countryman Cooper D All4 (2011)

MINI Countryman Cooper D All4 Review We’re not very good at making the most of what we create in Britain. We are pretty good at coming up with ideas and product, we’re just not always exactly the dog’s danglers when it comes to making great products in to great businesses. What we need is someone organised and efficient to take our creativity and make it in to a world-beating product.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.