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BMW ActiveE – the BMW 1-Series Electric – at Detroit

BMW has reveled the BMW Concept ActiveE at the Detroit Motor Show BMW obviously think there’s room for more than just the MINI E to be punted round the roads by Joe Public to shake out all the wrinkles in their electric car gubbins as they’ve brought along the BMW ActiveE Concept to the Detroit Motor Show – basically an electric BMW 1 Series – which we first reported on back in December. The ActiveE Concept gets a rear mounted electric motor that divvies up 170bhp. Unlike the MINI E BMW has managed to stick the batteries under the car instead of ripping out the back seats to store them.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

BMW to sell 19 Frozen Black Edition M3s in the U.S.

BMW has lined up a run of 20 M3 Coupes for the U.S. market with a special Frozen Black Edition package to promote its BMW Individual custom-ordering program. The automaker will open an order line on June 16 for buyers to reserve 19 of the cars.