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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Pforzheim University - Honda F1 'off track' project

Students of the Masters in Transportation Design course at Pforzheim University in Germany have been working on a rather special project: to create designs for ‘off-track' cars for Honda's F1 drivers Jenson Button and Rubens Barrichello, incorporating Honda's environmentally conscious fuel-cell technology. Sponsored by Honda R&D Europe, the project has been running for the last three years. This year the vehicles had to be designed with a theme based on a GP host country of each student's choice.

Volvo testing new safety features

Volvo outlined three new technologies that it says will help make the Volvos of the future a good deal safer: autonomous driving, “Intersection Support” and animal detection. Volvo says it's tailoring technologies to the way people drive, by which it means poorly. The company claims that “surveys from three different research institutes in the United States reveal that modern drivers spend 25 to 30 percent of their time behind the wheel doing other things, such as focusing on mobile communication.” Volvo's new technologies are said take this into account and “provide the driver with the right support at all times.” By using a camera and radar, future Volvos will be able to follow the car in front while driving in slow traffic using an autonomous-driving function.