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Tesla Eye showcar by IED

The Istituto Europeo di Design (IED) was the only university to have a stand at the recent Geneva motor show. Occupying a booth in the center of the upper main hall, the school showcased the Eye concept, a recent project designed by students in the Master of Arts Transportation Design program in collaboration with Tesla Motors. According to IED, the Eye concept was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2+2 sports car conceived to become a status-symbol; a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target demographic.

Vauxhall Ampera: Try for 30 days – and then give it back

Vauxhall are offering buyers of the range extender Ampera the chance to buy risk free for 30 days and return the Ampera. So in an effort to get more car buyers looking seriously at the Vauxhall Ampera range-extender, Vauxhall have come up with a scheme to allow Ampera buyers to grab a new Ampera, try it for 30 days and then give it back if they don’t get on with it. It’s a clever scheme, because the Ampera is a good car.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.