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Sturgess Jaguar is the Franchised Main Dealer of the Year 2013

The dealer experience can make or break your relationship with a car brand, so having a strong, high profile group of main dealers that offers not just a showroom full of cars, but staff who are knowledgeable, helpful and prepared to go the extra mile, makes the difference. So Jaguar will be suitably chuffed that not only did March see them deliver their best sales results ever but that one of their main dealers – Sturgess Jaguar in Leicester – has been named Franchised Main dealer of the year in the Motor Codes Garage of the Year Awards run by Motor Codes, a government-backed operator of codes of practice for the motor industry. Motor Codes had 11,500 garage users rate their experience of of customer service in garages across the UK, and Sturgess came out on top in the Main dealer Franchise gong thanks to its “transparent, customer-focused approach and its all-round efforts to accommodate all types of customer requirements”.

Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Mercedes GLA Edition 1 announced

The Mercedes GLA Edition 1 (pictured) is a luanch edition for the new GLA SUV The new Mercedes GLA Compact SUV had its public debut at the Frankfurt Motor Show last week, and is due to go on sale in November. But when it does go on sale, sales will start off with a limited run of GLA Edition 1 cars, just as Mercedes did with the CLA 45 AMG Edition 1, but in the case of the GLA you’ll be able to spec the Edition 1 pack on any GLA model. With a choice of four exterior colours - Cirrus White, Mountain Grey Metallic, Orient Brown Metallic and Designo Magno Mountingrau – the Edition 1 comes with 19″ AMG alloys, bi-xenons, aluminium roof rails, extra chrome, leather flat-bottomed steering wheel, comfort seats and splashes of aluminium trim and stainless steel pedals.