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Audi Urban Future: Project New York

Audi will take advantage of New York's 'Festival of Ideas' to display their vision of Manhattan in 2030, an objective that fulfills part of the German automaker's Urban Future Initiative. Now in its second year (the first was held in Venice last year) the initiative was created with the intention of looking at the future of megacities as well as individual transport methods and mobility. For Project New York, Audi will be bringing together architects, designers, artists and researchers to visualize ideas for the city's future, and the carmaker has collaborated with the Architizer architecture community to create a 1:1200 scale model of Manhattan.

McLaren P1 Nurburgring record time is…a fiction for designers inspiration

The source for the story was an image taken from a Chinese website showing the McLaren logo and a time board showing the P1 as having done a lap of the Nurburgring in 6:33s. The image was real, but the story wasn’t. It seems the image was part of a ‘Mood Board’ McLaren put together when they were designing the P1 to inspire their designers with what could be possible, and that’s found its way on to the Interwebs in China.

Audi sticks with Michelin – which is good for Michelin road tyres

Audi choose Michelin for 2012 races Audi are to stay with tyre maker Michelin and this year’s Le Mans 24hr cars will be shod with Michelin tyres. Have you ever wondered why car race teams choose one tyre maker over another? Well, in F1 it’s because they don’t have a choice, but elsewhere it’s different – they can choose.