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Daimler agrees to unload remaining Chrysler stake

Daimler AG announced today that it has reached an agreement to unload its remaining 19.9 percent stake in Chrysler LLC. "Daimler's remaining 19.9 percent shareholding in Chrysler will be redeemed, and Daimler will forgive repayment of the loans extended to Chrysler, which were already written off in the 2008 financial statement," Daimler said in a prepared statement. All told, Daimler will write off $700 million as a result of the deal, according to the statement.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Audi A1 E-tron, A8 Hybrid at Geneva motor show 2010: first official pictures

Audi’s A1 was only officially unveiled at the 2010 Geneva motor show, but such is the plethora of new Ingolstadt product on the way that an A1 E-tron electric concept shared the stage with the production supermini. Also on display was the new A8 Hybrid. Yes, after the R8-based concept and the R4-previewing show car, and Audi wants E-tron to become a zero emissions brand in its own right, just as the Quattro tag is inexorably linked to its four-wheel drive models.