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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

EPA calls for lower-sulfur gasoline

The EPA proposed a package of rules Friday that includes cleaner gasoline and stricter limits on pollution from the tailpipes of cars, despite objections from the oil industry. The rules, known as Tier 3, have been supported by car companies because they would bring U.S. standards into alignment with those of California, where gasoline must have a lower sulfur content to help reduce tailpipe emissions.

Nissan beefs up the Rogue in an effort to attract male customers

Nissan will introduce an accessorized version of its Rogue compact crossover in hopes of attracting more male buyers. The Krom Rogue, on sale Dec. 9, will sticker for about $23,000 in its two-wheel-drive version and about $25,000 as a four-wheel-drive.