Raymarine 10' Power Cable C70 C80 C120 E80 E120 Dsm300 Dsm250 Dsm30 A65 R08003 on 2040-parts.com

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

Ariel Atom 3.5R police car joins UK Constabulary

We never pictured the Ariel Atom as a police car, but now that Ariel Motors has actually equipped one with all the appropriate police gear, it makes perfect sense. It's light, it's highly visible, it's relatively cheap to run on a daily basis and it's wickedly fast. Ariel Motors has teamed up with the Somerset Constabulary in the south of England to equip an Atom 3.5R, which features a 2.0-liter 350-hp engine from the Honda Civic Type R, with the necessary police gear.