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Volvo S60 Concept car (2008): first official photos

By Simon Stiel First Official Pictures 24 November 2008 11:41 Volvo today releases the first exterior photograph of its new S60 Concept car that will appear at the Detroit motor show in January 2009 – ahead of a showroom launch in 2010. Last month, teaser photographs revealed the interior of the S60 concept car, but now we’ve got a glimpse of its exterior lurking in the shadows. Some have criticised the S60 for looking too similar to the S80 and other Volvos and this new model is designed to address that. Volvo is seeking a racier image and, we hear, is setting its sights on the Audi A4 and BMW 3-series (a task its predecessor never cracked).

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Porsche opens order books for 918 Spyder (2011)

We already know that Porsche is going to build its stunning 918 Spyder, but today the German sports car company has opened the order book, confirmed some technical highlights, and announced when and where the hybrid supercar will be built. Where do we begin? Okay, let’s have the Porsche 918 Spyder’s technical spec first please… The hard stats first: the 918 Spyder will sprint to 62mph in 3.2 seconds or less, and will top 199mph.