Raymarine St7000+ Autopilot Controller on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Renault Alpine A110-50 concept photo leaked

Just days before the public reveal of the Renault Alpine A110-50 concept at the Monaco Grand Prix, a leaked image has hit the Web. Eerily similar to the Renault DeZir concept from the 2010 Paris motor show, the A110-50 is a celebration of the 50th anniversary of the Renault Alpine A110. According to the United Kingdom's Car magazine, the A110-50 will have a mid-engine V6 with roughly 400 hp and 310 lb-ft of torque.

Ferrari California HELE: Paris Motor Show 2010

The Ferrari California HELE Not surprisingly, most of the Ferrari focus at the Paris Motor Show has been on the Ferrari SA APERTA, the 599 Roadster making its first appearance. But the SA APERTA isn’t the only new Ferrari on Ferrari’s stand in Paris. Ferrari has brought along the Ferrari California HELE to Paris (and no, we don’t know why Ferrari suddenly find it necessary to SHOUT their car names), which is about as close as you’ll get to an Eco Ferrari.