Rci 2080d - Drag Cell-stg 2 (8 Galw/f on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Abarth 695 “Tributo Ferrari” – Official

Interior of the Abarth 695 Tributo Ferrari which is heading for Frankfurt Fiat say that the Tributo Ferrari is distinguished by substantial modifications that have been developed by Abarth and Ferrari. Most substantial of these is probably the 1.4 litre turbo, which has been tweaked to give over 180bhp. But the revisions all round are quite a bit more than a cosmetic job to create a cheap baby Ferrari.

New COPO Camaro concept hits the drag strip

This Friday video goodness features a white 2012 COPO Camaro Stock Eliminator Concept on the drag strip. As Autoweek contributor Patrick Paternie explained during the SEMA show, the new COPO (Central Office Production Order) nameplate pays homage to the rare high-powered 1969 Camaros created through a loophole in the special-order program. This enabled dealers to specify a 427 engine--COPO 9560, the aluminum ZL1, or COPO 9561, the Corvette-based L72 iron block--despite the Camaro technically being limited to the 396-cubic-inch powerplant.