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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Senate passes 'cash-for-guzzlers' bill; Obama likely to sign

The U.S. Senate passed a scaled-back $1 billion cash-for-guzzlers bill and sent it to President Barack Obama for his expected signature. The 91-5 vote took place after 5 p.m.

Mini launches 'Inspired by Goodwood'

Mini has just held a launch party in Germany for the new ‘Mini inspired by Goodwood'. Unveiled at Pavillon 21 Mini Opera Space, a temporary mobile performance venue located on the Marstallplatz in Munich, the new trim level was developed by designers working in both the Mini and Rolls-Royce design studios. Finished in a cornsilk beige hue (a color typical of Roll-Royce interiors), the Mini Inspired by Goodwood's cabin exudes an air of sophistication found on premium, luxury products – right down to the lamb's wool carpeting.