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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

One Lap of the Web: Cozy Coupes and '80s ATVs

-- Bill Simpson is a legend in the world of motorsports -- so much so that it might have taken you a moment to realize that there is a real Simpson behind those Simpson helmets. After 40 years spent saving the lives of drivers everywhere, a few years ago Simpson had a chance encounter with then-Indianapolis Colts offensive line coach Tom Moore. So he decided to tackle (heh, punny!) the world of youth football with carbon-fiber and Kevlar helmets that weigh less than 2 pounds and have already started reducing concussions in high school games.

‘Old Pang’ spends another €15 million at Saab

Pang Qing Hua - Pang Da boss - thinks Saab are 'Great, great, great'! The ‘Old Pang’ bit isn’t our derogatory name for the head of China’s Pang Da – who are busy getting in to bed with Saab – but is how the Beijing Times referred to Pang Da boss Pang Qing Hua on his return from Saab;  ’Old Pang Returns from Sweden’, they said. We have no idea how old Pang Qing Hua is, but he’s old enough to have amassed a few bob from owning a huge car distribution network in China, and is flush with cash from a recent floating.