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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

New Vauxhall Astra (2010) – the Tease

The new Vauxhall Astra - teased ahead of a launch at the Frankfurt Motor Show [ad#ad-1] You’d think Vauxhall would have better things to do with the current GM mess than torment buyers with teaser shots of the new Vauxhall Astra. But, just like every other car maker lately, they seem to think that this is the way to lead-in to a launch. This time we’ve got a variation on a theme, with the New Astra being ‘Disguised’ by getting the car’s designers to drape themselves (and their paperwork) strategically over the car.

CES: Mercedes-Benz boss talks technology

Mercedes-Benz boss Dieter Zetsche characteristically seemed to enjoy his status as a car guy amid the computer nerds at the 2012 Consumer Electronics Show. “I just came from Detroit yesterday, where some people consider consumer electronics to be a mere accessory to the car, and now I am here at CES where some people think the car is a mere accessory to the consumer electronics,” he said in a keynote speech on Tuesday at the event. Zetsche introduced mbrace2, the second generation of the Mercedes-Benz mbrace (pronounced “embrace”) system.