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Cadillac ELR gives paddle shifters new purpose

We're learning more about the Cadillac ELR, which is set to hit showrooms in limited quantities early next year. Cadillac revealed Friday that the Volt in luxury clothing will use paddle shifters in a whole new way. Instead of using them to shift through gears, ELR drivers will be able to tap the paddles to engage a new feature called Regen on Demand.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

MG exploring sports car concepts, eyeing US return

MG Motor, now part of China's SAIC along with Rover Group successor Roewe, is considering a sports car in addition to long-term plans for a return to the U.S. market, according to Edmunds. The company is in the early stages of exploratory work on a sports car following the opening of a new design studio in Shanghai, a sports car that is expected to mirror the classic MGB mold, if it is determined that today's MG could in fact field a worthy competitor to the Miata.