Regular Service Manual Gn400e Gn400-100001 on 2040-parts.com
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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Rhys Millen loses brakes, takes second place at Pikes Peak
Thu, 30 Jun 2011Rhys Millen, nephew of parts guru Steve Millen, didn't break Nobuhiro Tajima's world record at the 89th Pikes Peak International Hill Climb--Tajima did that himself. But Rhys Millen did clock a fast second-place run up the 12.42-mile course with a time of 10 minutes, 9.242 seconds in a prepped Hyundai Genesis PM580. That time was made even more impressive by the fact that Millen lost brake power in the last few miles before reaching the peak.